I expect that storytelling was invented the same night fire was discovered. We’ve been using stories to convey ideas, entertain and persuade ever since. The reason storytelling is so popular is because it’s the most effective way to communicate. That’s because stories are memorable – a list of product features or benefits are not. Learning to […]
The blooper reel video on the left is a great example of how even scripted videos can go off the rails to create delightful bloopers. When a well planned presentation goes sideways because someone forgot their lines or finds the other performer’s un-rehearsed antics funny, you’re got the perfect conditions for truly funny bloopers. When […]