Video Marketing is no longer an option, it's a necessity.
That is, if you want to get found online and reach your audience in the most effective way possible.
Imagine if you could personally welcome prospective customers to your website, guide them through your information and direct them straight to your order button.
Imagine what that would do to increase sales.
Well, that's exactly what a well-crafted video can do for your business. These days you can use video to launch a product, do product demonstrations, make sales pitches, offer tutorials, or simply develop brand awareness.
The more often people see you or hear you, the faster they'll recognize your brand. With so many ways to use video, it’s important to know how to use it before you commission the production of any video.
Like many entrepreneurs, you may be struggling with the complexity and cost of getting effective marketing videos produced to promote your business.
If you aren't sure where to start, who to hire, or how to hire a video producer, or even what to tell them, we can help. Give us a call today, we'd be happy to speak with you about your video marketing needs. 902.877.0903
The 4 Ms of Video Marketing
- MESSAGE
- MEDIUM
- METRIC
Defining your target market is the first step is crafting a successful campaign. Marketing to everyone is like marketing to no one. A truly effective video production speaks to the “the one” – your perfect customer. Knowing who your perfect customer is makes it much easier to craft a message that will appeal to them and it reassures them you understand their needs. Demonstrating empathy with your audience builds trust and trust is the first step on the path to customer loyalty.