Video Marketing is no longer an option, it's a necessity.
That is, if you want to get found online and reach your audience in the most effective way possible.
Imagine if you could personally welcome prospective customers to your website, guide them through your information and direct them straight to your order button.
Imagine what that would do to increase sales.
Well, that's exactly what a well-crafted video can do for your business. These days you can use video to launch a product, do product demonstrations, make sales pitches, offer tutorials, or simply develop brand awareness.
The more often people see you or hear you, the faster they'll recognize your brand. With so many ways to use video, it’s important to know how to use it before you commission the production of any video.
Like many entrepreneurs, you may be struggling with the complexity and cost of getting effective marketing videos produced to promote your business.
If you aren't sure where to start, who to hire, or how to hire a video producer, or even what to tell them, we can help. Give us a call today, we'd be happy to speak with you about your video marketing needs. 902.429.8000
The 4 Ms of Video Marketing
Defining your target market is the first step is crafting a successful campaign. Marketing to everyone is like marketing to no one. A truly effective video production speaks to the “the one” – your perfect customer. Knowing who your perfect customer is makes it much easier to craft a message that will appeal to them and it reassures them you understand their needs. Demonstrating empathy with your audience builds trust and trust is the first step on the path to customer loyalty.
The key to defining a great message is specificity. It’s critical that your video describe exactly what problem your product or service will solve and what form the solution you offer will take? In other words you must be able to clearly define your unique selling proposition (USP). Getting this right is what determines whether your prospects will respond to your ad or not. Specificity=Success. So often advertisers resort to the use of vague platitudes such as “Quality Service”, “Professional Staff”, “We Go The Extra Mile” or “We Treat You Like Family”. These kind of over used phrases make your business invisible. If your slogan or tag line is something others can say drop it or change it now.
As we all know video is a big drawing card on websites as well channels like YouTube, Vimeo, and Dailymotion. Social media sites such as Facebook and LinkedIn are also great places to get your new video seen. Then there are digital display networks like the ones in airports, hotels and shopping centres. And direct mail DVDs campaigns are enjoying substantially higher open rates that regular email. Versioning your video to suit the demands of these marketing channels will ensure your message actually cut through all the noise out there.
You can’t control what you can’t measure. Knowing how many people watched your new video production, where and for how long will help you improve your video marketing efforts. Successful business owners know that metrics are a must. Google Analytics (which is free by the way) makes this very easy to do. Armed with this kind of instantaneous feedback you can fine tune your video marketing efforts in a way that is sure to improve your ROI.