Category Archives for "Advertising"

The Importance of Story Telling

I expect that storytelling was invented the same night fire was discovered. We’ve been using stories to convey ideas, entertain and persuade ever since. The reason storytelling is so popular is because it’s the most effective way to communicate. That’s because stories are memorable – a list of product features or benefits are not. Learning to […]

Facebook Advertising Myths Tested by Sketchdeck

Sketchdeck.com just ran a series of very interesting Facebook advertising tests and the results should be of interest to anyone who advertises online or employs social media marketing. Here are the results of the test. 1. Be unique! Avoid popular images, they do not lead to effective ads 2. Create simple but eye catching images […]