Facebook Advertising Myths Tested by Sketchdeck
Sketchdeck.com just ran a series of very interesting Facebook advertising tests and the results should be of interest to anyone who advertises online or employs social media marketing. Here are the results of the test. 1. Be unique! Avoid popular images, they do not lead to effective ads 2. Create simple but eye catching images […]
Coca-Cola pulls Twitter campaign after it was tricked into quoting Mein Kampf
#MakeItHappy campaign, which used an automatic algorithm to turn negative tweets into pictures of happy things, was hijacked by Gawker This story just goes to prove that automated social media marketing can be more trouble than it’s worth. Coca-Cola’s attempt to use a Twitter-bot to automate posts went terribly wrong. As a side note, Facebook […]
Apple exec says using a 5-year-old PC is ‘sad’
I was more than disappointed to hear that an Apple exec made such an unkind and thoughtless remark. Truth is I use both old and new computers in my daily work. As far as I’m concerned computers should be modular so they can upgraded easily and affordably. This kind of thinking from Apple makes […]