Coca-Cola pulls Twitter campaign after it was tricked into quoting Mein Kampf
#MakeItHappy campaign, which used an automatic algorithm to turn negative tweets into pictures of happy things, was hijacked by Gawker This story just goes to prove that automated social media marketing can be more trouble than it’s worth. Coca-Cola’s attempt to use a Twitter-bot to automate posts went terribly wrong. As a side note, Facebook […]
In the year leading up to this talk, the web tool Twitter exploded in size (up 10x during 2008 alone). Co-founder Evan Williams reveals that many of the ideas driving that growth came from unexpected uses invented by the users themselves.