Corporate video production has a number of very different requirements for success as compared to other forms or video production.
Storytelling remains a very important component but it must be carefully combined with the basic principles of direct response marketing in order for the video to do it's job. There is a well proven approach to direct response marketing, whose structure and psychology must be well understood in order to accomplish the careful mix of storytelling and marketing.
Creativity is also very important in the production of a corporate video but it must tempered with real empathy for your audience. When it comes to marketing a particular product or service through video, the focus needs be on demonstrating an understanding of you audiences needs. The problem they wish to have solved and how you can solve it should not get lost in an overly creative visual approach.
Winning an award, which is often the objective for many ad agencies and film makers is rarely ever congruent with the core mission of an effective corporate video. That mission should be to clearly state your businesses unique selling proposition and your customers problem better than they can say it themselves.
Click on any of the samples of our work to see what we mean.