Branding with Video
Eel Lake Oyster
Corporate branding videos have very different requirements for success as compared to other forms or video production.
Storytelling remains a very important component but it must be carefully combined with the basic principles of direct response marketing in order for the video to do its job. There is a well proven approach to direct response marketing, whose structure and psychology must be well understood in order to accomplish the careful mix of storytelling and marketing.
NS Tourism 2016 Launch
Corp of Commissionaires
Creativity is also very important in the production of a corporate video but it must be tempered with real empathy for your audience. When it comes to marketing a particular product or service through video, the focus needs be on demonstrating an understanding of your audiences' needs. The problem they wish to have solved and how you can solve it should not get lost in an overly creative visual approach.
Halifax Chamber of Commerce
Breathing Space Yoga
Girl on Fire
Saint Mary's University
The Community of Eastern Passage
The Primary Objective for many ad agencies and film makers is to win an award but this is rarely ever congruent with the core mission of an effective corporate video. That mission should be to clearly state your business's unique selling proposition and your customers' problem better than they can say it themselves.