Branding with Video

Scotian Glen Camp

play

NS Tourism

Noble Grape

Corporate branding videos have very different requirements for success as compared to other forms of video production.

Storytelling remains a very important component but it must be carefully combined with the basic principles of direct response marketing in order for the video to do its job. There is a well-proven approach to direct response marketing, whose structure and psychology  must be well understood in order to accomplish the careful mix of storytelling and marketing.

NS Tourism 2016 Launch

Corp of Commissionaires

Energize 625

Creativity is also very important in the production of a corporate video but it must be tempered with real empathy for your audience. When it comes to marketing a particular product or service through video, the focus needs be on demonstrating an understanding of your audiences' needs. The problem they wish to have solved and how you can solve it should not get lost in an overly-creative visual approach.   

Halifax Chamber of Commerce

Tanzania

Breathing Space Yoga

Girl on Fire

Saint Mary's University

The Community of Eastern Passage

The Primary Objective for many ad agencies and film makers is to win an award but this is rarely ever congruent with the core mission of an effective corporate video. That mission should be to clearly state your business's unique selling proposition and your customers' problem better than they can say it themselves.