Unlike social media management, Social Casting is the strategic and systematic use of select social media channels, best suited to you, your business and your target audience.
As an example, your audience may not be avid Twitter or LinkedIn users so why spend time trying to connect with an audience that’s not interested in your message?
On the other hand, why focus on just one social media channel when some members of your audience are on Facebook and others are on Pinterest?
Developing a Social Casting plan that suits your audience and your business is critical to the creation of a cost effective social media marketing plan.
Why Is Social Media Important?
If you’re one of the few small businesses that are not yet plugged into social media, you may be wondering what all the fuss is about. Do you really need to use it, or can you just get by with an optimized website and an e-newsletter? The short answer is yes, you need social media – at least you do if you want to reach customers and stay competitive. Here are three reasons why social media is important for small businesses.
Social Media will give you a competitive advantage.
Even though you may not be using social media, your competitors probably are. If that’s the case, you’ll want to add it to your marketing strategy as soon as possible, or risk falling behind. And if your competitors haven’t yet ventured into social media, rejoice – you can get a leg up on them by taking advantage of this marketing channel before they do.
Social Media will help you connect with your clients and prospects.
Most marketing channels are one-way in nature – a business sends out its marketing message, and consumers receive it. With social media, you can have a conversation. Social media helps to create a community of fans and followers that see you as more than just a business entity. They’ll view you as someone they trust, and people buy from those they trust.
Social media isn’t just for the millennials – it’s a valuable marketing tool for small businesses, as well. It’s here to stay – at least for the foreseeable future – so take the leap and reap the many rewards it offers.